FarmGeneral.com Launched with National Accolades

Nicayla Enterprises, Inc., a leading e-commerce design, development and managed services provider, today announced the launch of a new web site for GregRobert Enterprises. The new site, http://www.farmgeneral.com/, GregRobert's sixth e-commerce initiative, allows agricultural customers and farm owners to shop the retail's large inventory in a safe and secure online environment. Discounting prices have been established for fencing, livestock and pest control products.


GregRobert is celebrating the launch with an exclusive coupon: Save $10 on orders >$100. Use coupon code: farmgen Expires 09/17/09.

The Web site is part of a comprehensive e-commerce effort that began with a strategic consulting engagement and includes the development and integration of a new customer communication system that encompasses pre and post order customer communications."We're pleased that GregRobert, a well-known retailer in Michigan, chose us to help launch their unique online shopping experience across the nation," said Mary Joyce, president and chief executive officer of Nicayla, Inc. "The new site is built with customer-focused features that are interactive, easy-to-use and reflect GregRobert's brand personality."Innovative site features include a shopping cart that can be viewed at all times without leaving the page.

Of special interest is the "Product Refinement" module which allows GregRobert's visitors the ability to pinpoint the product or products that they are interested in without lengthy page loads.The new features make it easy for GregRobert to manage content, showcase products and deliver an engaging experience for shoppers without clicking through multiple pages.

Like all GregRobert's sites, FarmGeneral.com features robust content management, easy-to-use promotional tools, targeted and personalized merchandising capabilities, and advanced site search."The new site delivers an online shopping experience that will surprise and delight our customers, just in time for harvest," said Carol Kalvelage, Director of E-Marketing for GregRobert. "The synergies of our business partnerships with Nicayla, will position us well for continued growth of our e-commerce business."In addition to the design and development of the site, Nicayla will host the site and provide enhancements on an on-going basis.

About GregRobert Enterprises, LLC
GregRobert has been in the online retailing business since 2001, and has evolved as an industry leader in providing discounted products in the pet, lawn and garden, equine and wildlife verticals. They offer PCI compliant shopping in a secure, easy to use environment. Visit GregRobert at http://www.grpet.com/.

About Nicayla Enterprises, Inc.
Nicayla Enterprises, Inc. specializes in developing interactive web applications geared towards online customer relationship management. Visit Nicayla’s website at http://www.nicayla.com/.

MEDIA CONTACT
Mary Joyce
Nicayla Enterprises, Inc.
248.242.7231
mej@nicayla.com